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FIFA and Panini are reportedly set to end their historic partnership after the 2030 FIFA World Cup, bringing an iconic era in football collectibles to a close. The collaboration has spanned decades, with Panini sticker albums becoming a tradition for millions of fans during every World Cup cycle. The decision would mark the end of one of football’s most recognisable commercial relationships. For generations of supporters, collecting and trading Panini stickers has been a major part of the tournament experience. The reported split signals a significant change in how future World Cup memorabilia and collectibles could be managed.

Source: MSN Sports / FIFA commercial reports

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