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Inside Samsung’s ‘Design Is an Act of Love’ Exhibition at Milan Design Week 2026
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From April 20 to 26 at Milan Design Week 2026 in Milan, Italy, Samsung Electronics is hosting “Design is an Act of Love,” an exhibition exploring the human side of technology. Presented as an open lab for experimentation and discovery, the installation reveals how technology can integrate meaningfully into everyday life.

Spanning 12 immersive zones at the Samsung Design Open Lab in Superstudio Più, the space embodies the company’s human-centric “Expressive Design” approach.

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