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Use of technology in sports performance
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The relationship between technology and sports has evolved exponentially in recent years. What started as a marginal support to improve training or record statistics has now become a powerful driver of change that impacts both elite and amateur sports. Digital tools and technological advancements are key allies for athletes, coaches, and sports managers. The adoption of sports technology is transforming the way athletes train, compete, and engage with fans. Today, a team or athlete that doesn’t rely on tech tools is at a competitive disadvantage.

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