TheDude @ LCS Postat Februarie 27 Postat Februarie 27 AR Shopping Integration Expands on Snapchat Snapchat has expanded its augmented reality (AR) shopping tools, allowing users to virtually try on clothes, glasses, and makeup directly through the camera. The feature integrates AI body-mapping technology to improve fitting accuracy. Retail technology experts say this innovation could significantly impact e-commerce by reducing product return rates. IT developers are now focusing on optimizing AR performance for lower-end smartphones to make the feature globally accessible. SOURCE 1
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